By 2015 DPS will …

        • Contribute a total of 100,000 volunteer hours and attain an annual giving level of $10 million in charitable donations, with majority of support focused on fit and active lifestyles, environmental initiatives, emergency relief and hometown giving.

Through grant-giving, program partnerships and disaster relief, DPS is committed to driving meaningful change by doing good things with flavor. In 2012, DPS was named to The Civic 50, a list of the 50 S&P 500 companies that best use their time, talent and resources to improve the quality of life where they do business.

DPS’s ACTION Nation platform plays an instrumental part in how we foster physically active, engaged and sustainable communities where our employees, customers and consumers live and work. Volunteerism is an important part of this effort, and we’re pleased that our employees have taken ACTION to change lives by dedicating their time to make a difference in their communities. In 2012, DPS employees contributed more than 24,000 volunteer hours to philanthropic activities, totaling nearly 80,000 hours since 2010, which places us more than four-fifths of the way to our 2015 goal of 100,000 employee volunteer hours within five years.

 DPS gave approximately #9.3 million in cash and $2.6 million in product donations to a wide variety of causes in 2012. In addition, we have provided more than $3 million in cause-related marketing to organizations such as the Muscular Dystrophy Association and Scholarship America in support of our Dr Pepper Tuition Giveaway program.


We focus the majority of our philanthropic activities and volunteerism in four key areas: 

ACTION Nation planks: Fit and Active Lifestyles, Environmental Initiatives, Emergency Relief and Homtown Giving.

Fit and Active Lifestyles

Throughout 2012, DPS continued to provide children and families with safe places to play and the resources needed to make physical activity a priority. As part of Let’s Play, a DPS-led community partnership designed to get kids and families active nationwide, DPS employees alone volunteered 4,600 hours in 2012, with many more thousands of volunteer hours contributed by local nonprofits. DPS-led playground builds and grants awarded to communities nationwide gave more than 1.5 million kids a chance to experience their dream playground. As an example, in Fort Lee, Va., an army of people including DPS employees and many of the military’s finest joined together to construct a 3,400-square-foot playground for the more than 70,000 soldiers and their families that pass through the Fort Lee base each year.

Environmental Initiatives

Student Conservation Association infographicDPS is committed to taking an active role in philanthropic sustainability efforts at the national and local level. One of the ways we do so is through our partnership with the Student Conservation Association (SCA), the largest youth conservation organization in the U.S. dedicated to natural resource conservation and environmental education. To date, DPS has contributed a total of $600,000 to SCA, and in 2012 we helped provide more than 2,000 SCA interns with an opportunity to work on critical conservation projects at 478 sites across the U.S. including Puerto Rico and the U.S. Virgin Islands.

Additionally, DPS was one of the presenting sponsors for SCA’s 2012 Earth Day program held in communities nationwide. And through our SCA partnership, 100 DPS employees contributed 400 hours in 2012 to learning more about the environment and doing their part to reduce our environmental impact during our SCA Get Outdoors Day activities. For instance, experienced SCA interns assisted our EHS team in a Get Outdoors Day event in honor of the 9/11 Day of Giving Back at Garfield Park Conservatory in Chicago, Ill., where they planted trees and restored the park.



We’ve also established a four-year, $1 million relationship with The Nature Conservancy, an organization that has maintained more than 30 ecologically important preserves and, with partners, has conserved more than 800,000 acres of land and water in Texas. Through this partnership, we’re doing our part to protect watersheds and prairieland in an area home to some of our largest operations. For example, our funding has provided the Clymer Meadow Preserve in North Texas an opportunity to improve upon their conservation techniques and share them worldwide. At the Pierce tract, which is 70 acres of prairieland, The Nature Conservancy is using our donations to repair the primary ecological process that prairie ecosystems provide such as water, energy and nutrient capture. In the future, funding from DPS will support work at four additional preserves: Love Creek Preserve and Cibolo Bluffs near San Antonio, and Nash Prairie and Texas City Prairie Preserves near Houston, Texas.

Environmental organizations that DPS has partnered with include The Nature Conservancy, Keep America Beautiful and the Student Conservation Association.

In addition, in 2013, DPS donated $300,000 to Keep America Beautiful to fund the placement of recycling bins to provide citizens visiting public parks greater access to recycling systems in city, regional and state public parks across the country.

Emergency Relief

Our four-year commitment to the American Red Cross and its Annual Disaster Giving Program (ADGP) also has enabled us to provide assistance to hometowns in need in the midst of natural disasters. As part of this program, DPS, along with other ADGP companies, last year contributed more than 106,000 overnight stays, 9.8 million meals and six million relief items during natural disasters such as Hurricane Isaac, Tropical Storm Debby and summer wildfires on the West coast.

Through our Employee Relief Fund (ERF), we were able to grant more than $130,000 to employees experiencing hardship and disaster. In particular, DPS awarded ERF grants to 168 employees impacted by Superstorm Sandy.

Hometown Giving

In 2012, we changed our fourth focus area from Community Celebrations to Hometown Giving, providing us the flexibility to better address common and vital societal issues in our communities. Doing so has enabled DPS to enhance our United Way partnership and our volunteer and giving efforts by leveraging United Way’s broad network to make a larger difference.

United Way infographicThe commitment and generosity of our employees enabled us to raise almost $2.2 million for United Way in 2012, a 25 percent increase over the prior year. This amount included our dollar-for-dollar corporate match and surpassed our original $2 million campaign fundraising goal. By enhancing our technology we improved the efficiency and effectiveness of our campaign. These investments in our giving and volunteer activities have helped reinforce our role as a good corporate steward and earned us a spot within the United Way Worldwide Global Leadership Program, a distinguished group of 100 major national and global companies committed to improving lives, helping families and building opportunities to strengthen communities.

Bringing greater focus to our hometown volunteer efforts, we extended our ACTION Nation Week activities to encompass an entire month beginning in 2011, and the effort continues to gain momentum. In 2012, employees completed 50 volunteer projects, contributing more than 3,300 volunteer hours and earning $50,000 in matching grants for different local United Way chapters, a 43 percent increase in the number of projects completed from the prior year. Under the ACTION Nation Month umbrella, employees completed ACTIONeer projects and qualified for $1,000 grants to local nonprofits of their choice. Worthy organizations receiving these grants included Wish for Our Heroes in San Antonio, Texas, and MedShare in San Leandro, Calif., an organization dedicated to improving health care through recovery and redistribution of medical supplies. 

Furthering our dedication to doing good things, in 2013, DPS is celebrating our five-year anniversary as a publicly traded company with an employee volunteer initiative called the Give Five for Five Challenge, benefitting the hometowns that have supported us throughout the years. Our employees will volunteer together, donating five service hours per employee to a local nonprofit. Our goal is to contribute 40,000 hours and reach our 2015 volunteerism goal one year early.