Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the undisputed leader in flavored beverages in North America and the Caribbean, with a 40 percent dollar share of flavored CSDs. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have six of the top 10 non-cola soft drinks, and 11 of our 14 leading brands are No. 1 in their flavor categories.
With a brand heritage spanning more than 200 years, the DPS portfolio includes some of the most recognized beverages in the Americas. Approximately 75 percent of the company’s overall volume is from brands that are either No. 1 or No. 2 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Peñafiel, Clamato, Schweppes, Rose's and Mr & Mrs T mixers.
When DPS was established in 2008, President and CEO Larry Young issued his Call to ACTION to our employees, outlining a series of behaviors that characterize the way we do business. These include: Accountable, Customer Centric, Transparent and Honest, Inspect What We Expect, Own Decisions and No Blame Fixing. These values remain constant, and they are driving our quest to be the best beverage business in the Americas.